Apgio Blog
Localization Powers Growth
Want your mobile app to reach more users, faster? There’s one strategy that consistently delivers: App Store and Google Play listing localizations.
Localization isn’t just translation. It’s about adapting your app’s listing—title, description, screenshots, and keywords—to match the language, culture, and search behavior of each market. And the data is clear: apps that invest in localization see dramatic jumps in downloads, engagement, and revenue.
The Proof: Localization Drives Faster Growth
1. Immediate download boosts
A Distimo (App Annie) study found that publishing an app in a new language led to a 128% increase in downloads in that country—within just one week^1.
2. Case study: Coin Splash
After localizing its app store listing, Coin Splash saw a 101% increase in global downloads in just 40 days and 67% more local downloads in target countries^2.
3. Higher revenue per market
Localized ASO campaigns have been shown to deliver up to 26% more revenue per country compared to non-localized listings^3.
4. Global impact
According to App Annie, translating content into native languages can boost download rates by up to 50%^4.
5. The untapped opportunity
Over 80% of the world’s top-grossing app markets use languages other than English^5. If your listing is only in English, you’re invisible to the majority of your potential users.
Why Localization Works
- Discoverability: Local keywords help your app rank higher in searches.
- Conversion: Users are far more likely to download when the listing “speaks their language.”
- Trust & retention: A native-language listing feels credible, leading to better reviews and stronger long-term growth.
- Cultural fit: Tailored screenshots, feature highlights, and messaging resonate better with local audiences.
Numbers at a Glance
| Benefit | Impact/Stat |
|---|---|
| Downloads surge | +128% in 1 week (Distimo)^1, +101% in 40 days (Coin Splash)^2 |
| Revenue per market | +26% increase with localization^3 |
| Download rate lift | Up to +50% when translated (App Annie)^4 |
| Organic download share | ASO drives ~70% of all organic downloads^6 |
| Market expansion potential | 80% of top app markets use non-English languages^5 |
Final Word
If your growth strategy doesn’t include localization, you’re leaving global audiences—and revenue—on the table. With the right approach, localized listings can double your downloads in weeks and set the stage for sustainable international success.
That’s exactly why we built [Your SaaS Name]: to make app store localization simple, scalable, and impactful. With our platform, you can optimize your listings for every market—so you grow faster, everywhere.
👉 Ready accelerate growth and achieve your app's global potential? Get Started Now 🚀